![]() Layers: As one of the most well-known and influential graphic designers in the world, how do you balance work and play? Do you still get to surf often?Ĭarson: I’ve always felt I make my living from my hobby, so I’m lucky in that respect. I started it in the states and it will be finished there. My first workshop I ever attended on graphic design was in Switzerland, so the book will no doubt be affected by my being here. It will show a lot of the new work I’ve done over the past few years, and will, as the title suggests, finally get the official “rules” out on graphic design. I’m working on it now in Zurich, Switzerland, where I have a small studio, besides my one in the states. Layers: David, could you tell us a little about your new book?Ĭarson: It’s called The Rules of Graphic Design. He also enjoys surfing and at one time was a professional surfer. His long list of clients includes American Express, AT&T, Atlantic Records, Budweiser, CNN, Levi’s, MTV, Sony, Toyota, Warner Bros., and Xerox, to name just a few.Ĭarson travels throughout the United States and the world, speaking at seminars and conferences on topics of graphic design and typography. magazine included Carson in their list of “America’s most innovative designers.” In Newsweek magazine, a feature article said of Carson: “…he changed the public face of graphic design.” Emigre, a graphic design journal that ran for 21 years up until 2005, devoted an entire issue to Carson. Graphis magazine referred to Carson as a “Master of Typography.” I.D. In addition to various awards and achievements for his graphic design and typography work, Carson has also written books on design, including The End of Print (with Lewis Blackwell), Trek: David Carson, Recent Werk, and the soon-to-be-released The Rules of Graphic Design. He describes himself as a “hands-on” designer and has a unique, intuition-driven way of creating everything from magazines to TV commercials. Additionally, he published a comprehensive collection of his graphic works The End of Print: The Graphic Design of David Carson (1995) and other highly experimental works 2nd Sight, Trek and Fotografiks.David Carson is considered by many to be one of the world’s most influential graphic designers. He signed contract with a host of major corporate clients, including Nike, Pepsi Cola, Ray Bans, Levi Strauss and MTV Global among others. In 1995, Carson quit his job at Ray Gun and established his own firm, David Carson Design. Where his innovative style of visual communication attracted new readers it also repelled many who considered his work fractured, hence misleading.Īlthough his covers for Ray Gun were often radical and bold, it fascinated the young readership, thus the big corporations also hired him for their brand advertisements through both print and electronic media. To put in simpler words as Albert Watson stated, the disorganized use of his typography has its own purpose, such as the each stroke of a painter’s brush evoke different emotion, imagery and idea, so does Carson’s designs possess such attributes. His work is characterized by the chaotic typography and pattern it embodies, disarray of photos overlapping each other, seemingly meaningless at the surface but holding a larger picture. In fact, to keep the spirit of the magazine alive he notoriously published a tedious interview with Bryan Ferry in Zapf Dingbats (symbol) font. ![]() Once again, Carson proved himself as he tripled the magazine’s circulation and attracted a wide readership. In 1992, he was offered a job at an alternative-music magazine Ray Gun, whose publisher saw true potential of his graphic design skills. Notwithstanding, Carson made a name for himself through the opportunity, as his designs were recognized for his for his unique style and typography and consequently earned over hundred design awards. After the publication of only six issues, the magazine folded. In 1989, he was landed a job at the magazine Beach Culture, as an art director. In 1987, he also lent his expertise to the extension of the magazine, Transworld Snowboarding. During his time at Transworld Skateboarding, he developed a signature style with the use of unconventional ‘dirty’ type photographic techniques. He became the art director for the magazine in 1984 and revised its style and layout until his tenure ended. His early experiences also include working for Transworld Skateboarding magazine which paved way for his experimental designing. In the beginning he worked as a designer for a magazine, Self and Musician, covering surfers’ interests. David Carson embarked on his passion for graphic designing in his later life.
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